Silk scarves by Anne Touraine available to shop online

A while ago I featured the fabulous Anne Touraine, scarves expert extraordinaire. Be sure to bank check out my previous interview with her if y'all want to brush upwardly your skills on how to wear scarves.

At present, she has taken her expertise to another level and started her own scarves line: Anne Touraine Paris. Time to go have a look at this unique scarf collection and enquire Anne a few more questions on what inspired her to starting time this new business and how she did it!

What motivated you to take your concern a step farther and create your own line of scarves?

I vicious in love with silk scarves when I was a teen and soon subsequently I started to be fascinated by the world of French luxury… After I graduated from higher, I had the huge privilege to work for many years for Christian Dior. In that location I learned a lot almost the rigorous creation process associated to luxury products.

Deep within I accept always known that one solar day I would develop my ain line of high-end scarves. The true question was when…

The eBook about scarf styling I published a few years agone – forth with the many scarf styling lectures I have given for years – was a offset footstep. It immune me to connect with thousands of women and to have a very accurate perception of their expectations. It also encouraged me to go to stride #two: launching my scarf line. You wouldn't believe the number of scarf enthusiasts who would ask me: "When will you create your ain silk scarf collection, a collection made for us with elegant designs which would be less expensive than traditional French brands such every bit Hermès?"

If it weren't for all these supportive women I take met, I wouldn't probably be where I am now… I owe them a lot!

Tin you tell us a flake more about the process y'all went through in setting up Anne Touraine Paris?

LOL. I volition try to exist curt but creating a business organisation is not as uncomplicated equally some people might remember! Actually, the proper noun Anne Touraine Paris imposed itself very naturally.

This said, at that place was a huge amount of preparation piece of work to define precisely the final positioning of the brand and its products and to make sure they respond to market expectations. It then took about a year to create and finalize the designs. A major indicate for me was to offer exclusive, original, and timeless designs which convey French elegance and accept their own personality.

Finding the right manufacturers was another big adventure. Only a few in the globe possess the true savoir-faire for luxury silk scarves and only a few are able to produce perfect hand-finished scarves like the ones I had in mind.

How difficult was information technology?

Each step required perseverance and pugnacity (and lots of coffee too in order to remain awake until very late in the evening!). Yet, at the same time the whole procedure was so thrilling and the last effect is so rewarding, that I tend to forget the hard times I sometimes had. If you allow me a comparing which volition speak to all women: it'due south very similar to delivering…. The joy of welcoming your baby (my scarves are my babies!) is so overwhelming that you forget the tough moments you have been through.

One of the virtually exciting times I experienced is when I received the scarf samples for concluding approving. The other one is when I got the very first club.

I also enjoyed very much the photo shoots with a professional person lensman and professional models. Featuring my scarves on models (for the website and for the How-To-Wear Guide) was fun and interesting.

What was the inspiration for your scarf drove?

Actually, there was not one source of inspiration merely multiple sources, all driven by a aforementioned and permanent thought: to create original designs and to offering a diverseness of themes which speak to many women … and men as well (Don't exist surprised. Nosotros do accept many male customers who purchase scarves for their honey. It's such an easy and at the aforementioned time wonderful gift!).

In some cases, I explored personal memories such as the mesmerising trip I once had on The Silk Road. This gave birth to the Rêves de Soie (meaning "silk dreams") scarf which comes in a large array of vibrant and trendy colors for 2013-2014.

Haute Couture celebrates the earth of high-way. Neiges de Russie (Russian snows) came up after I saw the movie "Anna Karenina" with Keira Knightley… Information technology's also direct inspired past "Doctor Zhivago", the kind of movie which makes many of us dream of sitting in a troika next to handsome Omar Sharif…

Paris Je t'Aime sounded like a must. Who doesn't like Paris, the city of dear? Of course, I worked on tender and soft shades for this theme!

France-Amérique celebrates two countries dear to my heart. Information technology also pays homage to all these adventurers set up to travel from one continent to another. As for Brise de Mer (Sea breeze), the fascinating dazzler of the Ocean and of the colorful maritime world was a major and endless source of inspiration.

As geometry and lines vest to our mod globe, I also developed the Graphic drove (Qube, Zen, Bound, Bubble) which targets immature too every bit more than mature scarf addicts.

The hardest part was not to notice design ideas only rather to select among all the themes I had in mind… I have a long – very long – list of new designs I program to work on in the nigh future. Every day my listing is getting bigger. Inspiration is all around!

What is your dream? What do you hope to achieve?

My dream is to encounter millions of women from all over the world wearing my silk scarves they can purchase correct now on our web store or they will shortly purchase in an Anne Touraine Paris shop somewhere in Paris, New York, or in any other famous city such as Singapore… In the meanwhile, nosotros (as a team) keep working hard on developing the brand exposure through major high-end trade shows – similar for example the September NYC Accompaniment show – and international advertisement campaigns. Our American network of Scarf Ambassadors (women hosting scarf parties) keeps growing. More and more retailers are interested in distributing the scarf collections. And on the website the sales are picking upwardly (with customers from all continents). The risk goes on!

The scarves are a truthful treat and you should definitely bank check them out at the Anne Tourraine Paris store. Y'all may fifty-fifty want to go one of her ambassadors!

Which is your favorite design?

Similar this mail? Share it on Pinterest!

Want to get more than articles from twoscore+style in your inbox, subscribe here .

You tin also connect with xl+mode on Facebook, Instagram or Pinterest.

Support 40+way by using the links in our articles to shop. As an associate for Amazon and many other brands, we receive a modest commission (at no cost to you lot) on qualifying purchases which enables usa to go along creating amazing free content for you. Thanks!

hernandezfifue1988.blogspot.com

Source: https://40plusstyle.com/silk-scarves-anne-touraine/

Share this post